Google/Yahoo Pay Per Click (PPC)
The following topics will help you to better understand Pay per click advertising, how it works, alternatives and what we can do increase your web site traffic, minimize your advertising expenses and improve your sales.
- Pay Per Click
- Keyword PPC
- Content Network
- Fraud & Abuse
- Costs
- Landing Pages
- Affiliate Marketing
- Search Marketing Reference Books
What we will do to increase your sales and limit your expenses:
- First we will determine target keywords through an evaluation of your business and the major search engine statistical search results.
- Next we will evaluate the competition for those keywords. We will look at the competition's ads for ideas to improve your CTR.
- We will then select or create pages on your web site specifically targeted to your keywords and ad campaigns.
- Next we will create targeted ads using your keywords and existing marketing materials.
- We will continually monitor the CTR of your ads and incorporate changes as necessary to minimize your advertising expenses and improve your sales.
Related Links
- Affiliate Marketing
- Find out more about Yahoo Search Marketing
- Find out more about Google AdWords