False Claims by Search Engine Marketers

Each search engine uses a different algorithm, with hundreds of factors, that are constantly changing. These algorithms are carefully guarded trade secrets within the search industry. For this reason, no one outside of the search engines themselves knows with 100% certainty the perfect way to optimize a site. So, beware of anyone who claims that they can guarantee you the #1 ranking in a search engine.

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There are however, many individuals called search engine optimizers that have studied the art and derived a set of techniques that have a track record for success.

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