Writing For The Web

Writing for the Web is very different from writing for print:

• 79% of users scan the page instead of reading word-for-word
• Reading from computer screens is 25% slower than from paper
• Web content should have 50% of the word count of its paper equivalent

Guidelines

The three main guidelines for writing for the Web are:

• Write no more than 50% of the text you would have used in a hardcopy publication
• Write for scannability: don't require users to read long continuous blocks of text
• Use hypertext to split up long information into multiple pages

Use our comprehensive guide on writing for the web to improve your web content or contact us for help in formatting your content.

Great books on writing for the web.